ProductNow

Agentic intake + context engine for insurance

From customer conversation
to governed action.

Customers speak, chat, or type. ProductNow asks only for what’s missing, turns the conversation into a complete request, and joins it with policy, underwriting, claims, billing, and expert context—so approved work can move and judgment calls reach the right person.

Get in touchExplore the workflows

  • Customer-facing intake

    Meet customers in voice, chat, or a shared form.

  • Context-aware action

    Join every request with current systems, rules, and expertise.

Customer request → governed action

Secure end to end

Customer starts anywhere

  • Voice
  • Chat
  • Form

ProductNow agent

Agentic intake

Drafts the request with the customer and keeps checking what the insurer still needs.

  • Asks only what is missing
  • Adapts required fields each turn
  • Validates the finished request

Shared intake document

Drafting live

  • Policy number

    Prefilled

  • Requested change

    Captured

  • Effective date

    Asked next

One document for the customer, agent, and downstream team.

Joined with live insurance context

  • Policy & product rules
  • Core insurance systems
  • Customer & account history
  • Expert decisions

Approved work moves

Systems update with sources and an audit trail.

Judgment stays human

Reviewers get the complete request and context.

The problem

Insurance teams spend too much time rebuilding the full picture.

Insurance work crosses systems, teams, documents, and judgment. No single tool holds enough context to move it forward safely.

  1. 01

    The customer and risk picture is fragmented

    Submissions, policies, claims, billing, and customer conversations live in systems built for different parts of the business.

  2. 02

    Every handoff loses context

    Underwriters, service teams, adjusters, and operations rebuild the same context as work moves between them.

  3. 03

    Expert judgment is hard to reuse

    Product rules, operating procedures, and precedent sit in PDFs, inboxes, tickets, and the heads of experienced people.

  4. 04

    AI sees only part of the business

    An agent connected to one application can still miss the rule, conversation, history, or approval that changes the right next step.

Connect the business

Keep your systems. Give every workflow the same context.

ProductNow works with the tools you already use. It reconciles what they know into current, permissioned context for people and AI, then writes approved updates back to the right system.

  • Insurance core systems

    Policy, underwriting, claims, billing, reserves, commissions, and payments from the platforms that run your business.

    • Guidewire
    • Sapiens
    • Duck Creek
    • Majesco
    • Insurity
    • Origami Risk

  • Customer and work systems

    Customer conversations, service cases, sales activity, escalations, and the work surrounding each account.

    • Salesforce
    • ServiceNow
    • Zendesk

  • Knowledge and risk signals

    Documents, messages, third-party data, operating rules, and human decisions that do not fit neatly in a core record.

    • SharePoint
    • Data warehouses
    • Email
    • Teams
    • Slack

Examples shown. ProductNow can also connect to your own systems and other sources.

One context foundation

Start with one workflow. Reuse the same context everywhere.

ProductNow continually reconciles insurance records, operating rules, conversations, and expert decisions. Each workflow uses the context it needs without rebuilding a new integration and knowledge layer from scratch.

01

Connect once

Connect core platforms, customer systems, documents, external data, and collaboration once.

02

Keep learning

Turn decisions, corrections, and exceptions into reusable context for the next similar request.

03

Govern every action

Let clear work move forward and route judgment calls to the right person with the sources attached.

The same engine, across the insurance lifecycle

Give each team the context and next step its work requires.

Sample request

Expert review

A manufacturing risk arrives with a new location and incomplete exposure details.

Context brought together

  • Submission reconciled with broker correspondence
  • Exposure data checked against underwriting guidelines
  • Similar accounts and prior decisions surfaced

The underwriter receives a completed submission brief, the open questions, and the relevant guidelines.

Illustrative workflows. ProductNow follows each insurer’s rules, permissions, review thresholds, and systems of record.

Customer and partner intake

Collect a complete request, however the customer chooses to start.

Your underwriting, policy, claims, and service rules already define what a complete request looks like. ProductNow gathers it at the front door from customers, brokers, and partners, then hands the same structured context to the team that owns the next step.

  • Voice, chat, or form

    Customers talk to a voice agent, chat with an agent, or type straight into the form. All three write to the same shared document, so they can switch mid-session.

  • Asks only what is missing

    The agent drafts the document live, with form fields where a specific answer is needed. It fills in what their policy, documents, or ticket already show and asks only about empty fields.

  • Adapts as the story changes

    Every answer can add or remove fields. A new location changes what an endorsement needs; a new driver changes what a quote needs. Intake ends when the required information is filled and validated.

  • One link, your schema

    Intake runs behind one embeddable URL, so you integrate once. The finished request arrives as structured data in your schema, ready for underwriting, service, claims, or sales to review.

  • Quotes & applications
  • Policy changes
  • Claims
  • Service requests

Customer chooses how to answer

  • VoiceTalk to a voice agent
  • ChatMessage a chat agent
  • FormType into the form

Shared intake document

Drafting live

Example: small-business policy change

  • Policy number

    From the signed-in account

    Prefilled

  • Requested change

    Answered by voice

    Add a location

  • Effective date

    Required by the policy workflow

    Asked next

  • Location details

    Added for this change

    3 fields added

  • Lease or ownership document

    Required for this location type

    Upload requested

  • Existing account contacts

    From the policy system

    Prefilled

Required details are gathered, validated, and ready for the policy service team.

Illustrative. The intake agent collects and validates information against the insurer’s requirements. It does not give coverage decisions or advice, and customers can always switch to a standard form or person.

Across the insurance lifecycle

Put the same context to work across insurance.

The same governed context can support customer-facing, operational, and risk workflows without becoming another system of record.

Submission and underwriting triage

“Do we have what we need to evaluate this risk?”

Reconciles applications, exposure data, broker messages, guidelines, and precedent into a review-ready submission.

Policy servicing and endorsements

“Can we complete this change without another handoff?”

Collects the right information, checks product rules, and prepares endorsements or approved updates in the policy system.

Claims intake and decision support

“What does the evidence support?”

Builds a complete case from policy, loss details, documents, history, and adjuster knowledge, then recommends or acts with evidence attached.

Customer service and escalation triage

“Why did this happen, and what can we do next?”

Explains account changes from policy, billing, correspondence, and operating rules, then routes the next step to the right team.

Renewals and account reviews

“What changed since we last reviewed this account?”

Brings policy history, claims, correspondence, exposure changes, and open issues into one current account brief.

Compliance and audit preparation

“Can we prove how this decision was made?”

Traces decisions, approvals, source evidence, and system updates so operations and compliance can review what happened and why.

Built-in safeguards

Move faster without losing control.

Clear sources, clear approvals, and a person involved when needed.

  • The right access

    ProductNow follows the same access rules as your people and systems. It never reaches beyond them.

  • A clear audit trail

    Every answer shows its sources. Every action and reason is logged, so underwriting, claims, service, compliance, and IT can review one record.

  • A person when needed

    Clear work can move forward. Uncertain or high-impact decisions go to a person with the relevant context attached.

  • Enterprise-ready

    SOC 2 Type II, customer data kept separate, and your data is never used to train models. On-prem where required.

  • Works with your AI

    Use the AI provider you prefer, including your own models.

  • Fits your existing setup

    ProductNow works with the data and structure you already have. No large reorganization is needed first.

Works across: Guidewire, Sapiens, Duck Creek, Majesco, Insurity, Origami Risk, ServiceNow, Salesforce, Zendesk, document stores, data warehouses, Teams, email, and 100s more.

Prove one insurance workflow from start to finish.

Pick one high-volume insurance workflow. We connect the context it needs, define the governed actions and review points, and prove the result before it updates a live system.

  1. 01

    Pick one workflow, the outcome it should improve, and the systems and teams it crosses.

  2. 02

    Connect the required context and test the workflow read-only on representative past work.

  3. 03

    Turn on approved actions. Route exceptions to the right person with the sources and history attached.

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